Flaman Fitness wins Edmonton Journal Readers Choice Award
On November 27, 2015 the Edmonton Journal published . . .
“Today’s the Day.” Those three words have been dominant at Flaman Fitness in the past year. But for the national fitness company, they are not just a slogan, but a powerful message that Flaman wants to spread to all Canadians.
“It’s a message of hope that you can start your fitness journey any day,” says Steve Whittington, Flaman Fitness’ vice-president of marketing. “You don’t have to wait for a Monday or New Year’s Day. You just need to start. And it doesn’t have to be this grand gesture of a diet or a detailed workout plan. Just be a little more active each day and eat smarter. And we’re here to help you with that journey.”
The company launched the “Today’s the Day” campaign in October of last year and Whittington says customers have responded positively. A large proof of their success is the engagement that customers are having with the resources Flaman provides to help them. More people are coming to their website and reading their fitness blog.
But Whittington says customers can now look forward to a new, mobile-friendly website they’re launching shortly. A new section, called Learn, is loaded with fitness resources, including articles, workouts, videos and much more.
“Learn is for anyone, whether you’re a fitness enthusiast or just starting out,” says Whittington. “You can go here to get inspired and get great information on setting goals and improving your personal health.
“People are interested in the support we’re providing,” he adds. “We feel that this new site is o ering much more support for the customer and we hope it will resonate with them.”
Whittington believes that being selected for a Reader’s Choice Award in Edmonton again this year is reinforcement of the path the company is on to serve the customer first. And they want their message to reach beyond just their current customers.
“We have a health crisis in Canada,” says Whittington. According to 2014 statistics from Health Canada, 54 per cent of adults in the country and 23.1 per cent of youth in Canada are overweight or obese.
“As a national fitness brand with the reach that we have, I believe we have an obligation to join the fight to make Canada a healthier place.
“Maybe you didn’t run yesterday, but today’s the day you can!” says Whittington. “Every day can be a day that you can start. Fitness shouldn’t be solely about image, it’s about feeling better and living better.”
Here's how the page looked:
“Today’s the Day.” Those three words have been dominant at Flaman Fitness in the past year. But for the national fitness company, they are not just a slogan, but a powerful message that Flaman wants to spread to all Canadians.
“It’s a message of hope that you can start your fitness journey any day,” says Steve Whittington, Flaman Fitness’ vice-president of marketing. “You don’t have to wait for a Monday or New Year’s Day. You just need to start. And it doesn’t have to be this grand gesture of a diet or a detailed workout plan. Just be a little more active each day and eat smarter. And we’re here to help you with that journey.”
The company launched the “Today’s the Day” campaign in October of last year and Whittington says customers have responded positively. A large proof of their success is the engagement that customers are having with the resources Flaman provides to help them. More people are coming to their website and reading their fitness blog.
But Whittington says customers can now look forward to a new, mobile-friendly website they’re launching shortly. A new section, called Learn, is loaded with fitness resources, including articles, workouts, videos and much more.
“Learn is for anyone, whether you’re a fitness enthusiast or just starting out,” says Whittington. “You can go here to get inspired and get great information on setting goals and improving your personal health.
“People are interested in the support we’re providing,” he adds. “We feel that this new site is o ering much more support for the customer and we hope it will resonate with them.”
Whittington believes that being selected for a Reader’s Choice Award in Edmonton again this year is reinforcement of the path the company is on to serve the customer first. And they want their message to reach beyond just their current customers.
“We have a health crisis in Canada,” says Whittington. According to 2014 statistics from Health Canada, 54 per cent of adults in the country and 23.1 per cent of youth in Canada are overweight or obese.
“As a national fitness brand with the reach that we have, I believe we have an obligation to join the fight to make Canada a healthier place.
“Maybe you didn’t run yesterday, but today’s the day you can!” says Whittington. “Every day can be a day that you can start. Fitness shouldn’t be solely about image, it’s about feeling better and living better.”
Here's how the page looked:
Posted by Flaman Agriculture on Nov 30, 2015 in Local News
Tagged Edmonton Journal, Readers Choice, Flaman Fitness
Nisku's Own JP Blenke Featured in Edmonton Journal
I am fortunate to get to work with an amazing group of people here at the Flaman Nisku store. We are all kind of like one big, crazy, supportive family. It makes coming to work everyday enjoyable because I know that at some point today I will get the chance to talk to one of my co-workers and learn something from them or share a laugh....
Posted by Flaman on Feb 10, 2015 in Local News
Tagged JP, Flaman, Edmonton Journal, Article, Triumph, Accident
Flaman Dragon Slayers Rip Up the River!
I’m going to be honest, before this year, I had never really heard of the sport of Dragon Boating. But after competing in the Edmonton Dragon Boat Festival this year, I wonder how I’d gone this long not knowing.
Dragon Boating is very much a team sport that requires commitment and comradery. Our Flaman team was called the Flaman Dragon Slayers and we started practicing in May as soon as the weather was warm enough. I was one of the eight first-timers in the boat this year, but that didn’t slow us down. All the veteran paddlers took us newbies under their wings and patiently showed us proper technique and timing. By the time the festival rolled around, I felt pretty confident.
However, that confidence was short lived come race day. It’s not that I wasn’t confident in our team, but the nerves that I had coursing through my body made me start to doubt myself. I had a giant knot in my stomach all morning. When we were sitting in the boat for the first race waiting for them to blow the start horn, I thought I was going to pass out. We were told to focus and keep our head in the boat. Ignore all the distractions; the crowd, the other boat and birds flying overhead. Just focus on your breathing. Listen for the commands. Wait…wait….and beep!
Once that horn blew, the 2:05 that it took us to finish, and win, the race went by so fast! It was over before I knew it. I will never forget that “high” from the first race. We may have only won our first race, but we set the 6th fastest time in the festival! We were in equal competition with some of the best teams in the city and other parts of Alberta. Each race we competed in gave me a huge surge of adrenaline and it stayed with me for the rest of the day.
We ended up finishing 6th overall, which is awesome for my first year. There was only one downside to the races, and that was the fact that they put a ramp and about 20 stairs at the end of the race that you have to climb up. The reason this sucks is because after the race, your body does not want to go up a ramp or stairs. All it wants to do is collapse with exhaustion. But, along the ramp there were tons of people congratulating and high fiving us on the way up, so that made the climb a little easier.
Everyone at the festival was so supportive of one another. There were congratulations and cheers after each race. This was another thing that made my experience so enjoyable.
I’m looking forward to paddling next year. I’ll be that much more skilled and know what to expect. If you ever get the opportunity to try Dragon Boating, or any new sport for that matter, I recommend trying it. Try something new. You’ll be glad you did. I’m glad I did J
“If you don’t do it this year, you’ll be one year older when you do.”- Warren Miller
...
Posted by Flaman on Aug 22, 2014 in Local News
Tagged Dragon Boating, Flaman Dragon Slayers, Edmonton Dragon Boating Festival, 2014, Rip Up The River, Paddling
Giving back to the community
Are you looking for a meaningful way to give back to your community? Then mark your calendar and get your ticket for the 6th annual Frank Flaman Foundation Gala on March 30, 2012. ...
Posted by Jennifer Thompson on Mar 16, 2012 in Division News
Tagged Flaman Foundation, Gala, Charity, Edmonton, Donations, Fundraiser, Auction, Community
